杜海涛沈梦辰同框
Nevada flooding forces Burning Man attendees to shelter in place_我的网站

一 | Thousands of Burning Man attendees trudged in sloppy mud on Saturday — many barefoot or wearing plastic bags on their feet — as flooding from storms swept through the Nevada desert, forcing organizers to close vehicular access to the counterculture festival. Revelers were urged to shelter in place and conserve food, water and other supplies.Vehicular gates will be closed for the remainder of the event, which began on Aug. 27 and was scheduled to end on Monday, according to the U.S. Bureau of Land Management, which oversees the Black Rock Desert where the festival is being held. Organizers urged festivalgoers to conserve their food, water and fuel. The Black Rock City Municipal Airport, a temporary pop-up airport used by festival goers every summer specifically for Burning Man, was closed as of Saturday evening, the festival said. "All event access is currently closed," the festival said, and no driving was permitted except for emergency vehicles. The Reno Gazette Journal reported that organizers started rationing ice sales and that all vehicle traffic at the sprawling festival grounds had been stopped, leaving portable toilets unable to be serviced.

二 | 私域直播,这一互联网风口上的热词,正面临雷霆执法的考验。私域直播是相对于公域直播的一种互动营销模式,主要指企业或个人基于自有流量池(如微信群、企业微信、小程序等),针对特定用户群体进行营销活动。其本质是封闭生态内的精准触达,本可作为提升服务黏性的创新工具,却在不法分子手中异化为了“坑老”利器。 通过私域直播间“坑老”的乱象层出不穷。今年7月,央视《财经调查》就曝光了私域直播“坑老”的套路:老人为了领免费鸡蛋,扫码进微信群,群里每天发布直播链接,诱导老人去看带货直播,主播会向老人推销磁悬浮鞋垫、冒名五常大米等质次价高的商品。

三 | 媒体还曝光了私域直播的其他套路:低价抽奖藏猫腻、弹幕互动设陷阱、伪造人设博同情、机器人暖场等。

四 | 面对这些纷繁复杂的套路,别说互联网经验不足的老年人,就是年轻网民也难免上当。 私域直播之所以成为“坑老”利器,正是因为其“私域”的封闭特性,致使监管难以覆盖。 其一,技术监测存在被动性。私域直播依托微信群、小程序等封闭生态,内容传播呈现“去中心化”的特征。私域场景下直播内容分散于海量私有化应用中,监管部门难以通过传统技术手段实现实时监测 其二,证据固定困难。

五 | 这些直播套路往往采用“播完即关”“闪群营销”等方式,导致违法证据留存周期极短。加之老年群体普遍数字素养不足,鲜少保存聊天记录、录屏等证据,事后难以追查侵权对象。 其三,用户锚定精准。

六 | 这些直播瞄准的正是愿意“换鸡蛋”的老人,受害老人“购买意愿”的转化率畸高。在虚拟的赛博空间里关起门来也很容易实施“洗脑”,再加上机器人暖场、虚拟评论等骗术,可能整个直播空间里唯有受害老人是“真人”,其他都是“赛博托儿”,这让私域直播成了精准的“杀猪盘”。 一些从业者直言不讳地表示,他们之前就是做“会销”的——以旅游等名义,将老人诱骗到封闭的场所里搞洗脑式的推销。在受到了严管之后,转到线上做私域直播。

七 | 因此,私域直播“坑老”套路,实为线下“领鸡蛋—开会—洗脑”模式的迭代升级。然而,线上“坑老”无地域限制,加之监管未能及时跟进,其行为更为肆无忌惮。 从这一次市场监管总局的表态和相关执法行动来看,凭借私域直播“坑老”的“好日子”到头了。市场监管总局已直接约谈相关平台企业,要求压实主体责任,并正部署全链条“穿透式”监管。面向不特定用户的直播,哪里可能是“私域”?无非是一些平台揣着明白装糊涂,故意藏污纳垢,将私域直播变成精准坑老的“杀猪盘”。私域直播接受严格监管是必然趋势,从来不存在法外之地。
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